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Jessica Helfand|Essays

August 17, 2009

Significant Objects: Elvis Chocolate Tin

 

Significant Objects is a much-discussed experiment conducted by Joshua Glenn and Rob Walker. Their hypothesis: if a talented writer invents a story about a thrift-store object, that object will acquire not merely subjective but objective value — on eBay. How better to test this hypothesis than via a week-long collaboration with Design Observer? The fifth of five stories is by Jessica Helfand; it has also been posted to Significant Objects, and the object itself is for sale here on eBay.

Elvis Chocolate Tin
Harriet squeezed the last flecks of lemon pulp into her Diet Pepsi and thought about all the men who had loved her. She counted chronologically, beginning with kindergarten, and moving forward year by year, class by class by class. In kindergarten, Steven had given her penny candy sticks — a whole box of them — lemon-lime and tutti-frutti and root beer, which was called sarsaparilla and made her gag. There was Robert in middle school who baked her muffins, and Danny in high school who spiked Harriet’s seltzer with miniature vials of vodka he’d swiped from home. (His mother was a flight attendant on Aer Lingus.) In college, there was Luke, who smiled at her in the library stacks and read her sonnets. Later, he broke up with her over shrimp cocktail. “I don’t have room for you in my life anymore,” he said to her casually one evening — as if he were discussing something mindless like the menu or the weather or her shoes.

She’d hated shrimp cocktail ever since. (more…)

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By Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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