If design is critical to the success of the modern business enterprise, what are the core values and best practices that support that success? What impact is design itself having on the practice and process of business? And what does the business of design actually look like?
Over the course of two days we will look to answer these questions, engaging industry leaders, founders, designers, and CEOs to discover the core values and best practices that support design lead business.
There are only 350 seats in beautiful Zhang Auditorium at the Yale School of Management. One of them is waiting for you. Get your tickets today!
How can a serious investment in design help companies achieve enduring success? How can creative leaders collaborate with executives to catalyze ideas, to mobilize teams? How can design help businesses in the development of value creation at a strategic, but also at a societal level?
On the second morning of our conference, we will delve into four sub-topics in intimate groups to interact and explore how design is essential to business enterprise.
Equitable distribution, social currencies, cultural inclusiveness—how does design help articulate and sustain successful businesses?
Presented by IBM
Data aquisition, privacy protection, creative collaboration, supply-chain operations—how does design help to shape and sustain work flow?
Presented by Adobe
Design for all: at an enterprise level, at a philanthropic level, and at a social impact level—how does design enable new ways of reaching people and improving the world?
Presented by Target
Needs, roles, investments, operations—how does design help create more flexible systems to support the changing needs of today’s business leaders?
Presented by CitiVentures
8:00 – 9:00 Registration opens
9:00 – 9:15 Welcome
Jessica Helfand and Michael Bierut
Co-Founders Design Observer, and Faculty
Yale School of Management and Yale School of Art
9:15 – 10:30
PLACE: Design as a Holistic Discipline
Economics for Belonging
Founder and CEO, Shorefast, Innkeeper of the Fogo Island Inn
Structuring the Return on Design
Partner, Hatfield Group
10:30 – 11:15 Break
11:15 – 3:30
PURPOSE: Design as an Innovation Discipline
Design and Disruption
Head of Citi Ventures Studio, Citi
Indra Nooyi + Mauro Porcini
Chairman + Chief Design Officer, PepsiCo
(In conversation with Dana Arnett)
12:30 – 2:00 Lunch
2:00 – 3:30
The CEO Agenda in Times of Disruption
Executive in Residence, Yale School of Management and Senior Advisor, IBM
EVP, Chief Design Officer, R/GA
AI is Not Human, Just Much Nicer!
Head of Emerging Design, Adobe
3:30 – 4:00 Break
4:00 – 5:30
PEOPLE: Design as a Humanist Discipline
The Internet of Eyes
VP of Vision Technology, Warby Parker, Author, Enchanted Objects
The Race Ahead
Senior Editor, Fortune
Soul at Scale
Chief Creative Officer, Target
5:30 – 7:00 Opening Night Party
Sponsored by PepsiCo
9:00 Breakfast + Registration
10:00 – 12:30 Saturday Symposia
Access Symposium | Room 4420
Sponsored by IBM
Addresses equitable distribution, social currencies, and cultural inclusiveness.
Designing the Employee Experience
Debora Bubb, HR Vice President, Chief Leadership, Learning + Inclusion Officer, IBM
Oen Hammond, Design Principal, IBM
Lessons in Impact: Design in Community
Rich Hollant, Principal, CO: LAB
Addressing the Gender Gap in Design Leadership
Heather Stern, Chief Marketing and Talent Officer, Lippincott
Agility Symposium | Room 4430
Sponsored by Citi Ventures
Examines how Citi Ventures innovates with
top university students across the country to drive change and overcome challenges through this panel and interactive workshop.
Hosted by David Boardman, Head of Design, Citi Ventures Studio
Apparatus Symposium | Room 4400
Sponsored by Adobe
Focuses on the tools, methods, and emerging technologies, from artificial intelligence to voice design, used to design for accessibility.
Sebastian Shaw, Principal Strategic Development Manager, Adobe
Silka Miesnieks, Head of Emerging Design, Adobe
Susse Sønderby, Experience Designer, Adobe
Val Head, Design Advocate, Adobe
Lindsay Morris, Strategic Development Manager, AdobeStock
Audience Symposium | Room 4410
Sponsored by Target
Focuses on designing on a human scale and explores the issues of designing for inclusion and for true accessibility.
A Circle Big Enough for Us All—by Design
Todd Waterbury, Chief Creative Officer, Target
Caroline Baumann, Director, Cooper Hewitt, Smithsonian Design Museum
Elizabeth Diller, Founding Partner, Diller Scofidio + Renfro (DS+R)
12:30 – 2:00 Lunch
2:00 – 3:30
PROJECTS: Design as a Practical Discipline
Mark Thompson + Tom Bodkin
CEO + Chief Creative Officer, The New York Times Company
(In coversation with Ellen McGirt)
The Realness: The Main Ingredient Brands Need
To Propel them Forward
Bobby C. Martin, Jr.
Partner, OCD | The Original Champions of Design
Art and Commerce in the Realm of Visual Identity
Clayton F. Reubensaal
SVP, Global Brand Management, American Express
3:30 – 4:15 Break
4:15 – 5:30Closing Keynote
A Grand Design: Re-imagining the Human After Oppression
Dr. Siona O’Connell
Colgate NEH Professor of Humanities
Opening Party Sponsor
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