fbpx

Business as usual. (Not.) 

At the intersection of design and business lie a host of technologies that enable efficiency and innovation at every turn. We design for devices that are mobile, engage in conversations that are virtual, and increasingly groom ourselves to embrace realities that are alternative, even artificial, as we do so. But at what cost—to each of us?

For two days next fall, join us at MIT as we explore design, technology, and culture, and most of all, the humanist values that govern how we live, work, and thrive together.

We’ll look at human responsibility—not corporate responsibility—as a foundation for honesty, integrity, and truth. We’ll discuss ethics, bias, and the importance of consequence. And we’ll examine technology as our common language: how it can be better, and how we can be better, too.

“The world of reality has its limits”, Rousseau once wrote. “But the world of the imagination is boundless”. We agree—and hope you’ll join us!

Speakers

Kevin Bethune

Kevin Bethune

Founder and Chief Creative Officer, dreams • design + life

Sara Frisk

Sara Frisk

Senior Director and Research Lead, Office of Innovation, Salesforce

Titus Kaphar

Titus Kaphar

Artist and President/Founder of NXTHVN

Nico Wheadon

Nico Wheadon

Executive Director, NXTHVN

Deanna Murshed

Deanna Murshed

Executive Thought Leadership Researcher, Office of Innovation, Salesforce

Theresa Fitzgerald

Theresa Fitzgerald

VP Creative Director, Sesame Workshop

Mark Podlaseck

Mark Podlaseck

Creative Director, IBM Research

Dr. Robert Wisnieff

Dr. Robert Wisnieff

CTO Quantum Computing, IMB Research

Denis Weil

Denis Weil

Dean of Institute of Design, IIT

Hugh Weber

Hugh Weber

Creative Counsel

James Rhee

James Rhee

Chairman and CEO, Ashley Stewart, Founder, FirePine Group

Astrid Chow

Astrid Chow

Senior UX Product Design Lead and Strategist, IBM Watson Health

Nick DuPey

Nick DuPey

Managing Director, IDEO Cambridge

Jay Lee

Jay Lee

Assistant Director of Design Construction Openspace, Department of Neighborhood Development, City of Boston

Leila Lee Mitchell

Leila Lee Mitchell

Founder & Creative Director, LLM Design

Melina Isabel López

Melina Isabel López

CPO, Praxis Labs

Georgia Messinger

Georgia Messinger

Co-founder and COO of Trill Project

Dr. Camille Verovic

Dr. Camille Verovic

Founder, girlandhair.com

Josef Verovic

Josef Verovic

CEO, girlandhair.com

Gretchen Anderson

Gretchen Anderson

Founder, Primary Angle

Daniella Zalcman

Daniella Zalcman

Documentary photographer

Gene Lee

Gene Lee

SVP of CX & Design at Mailchimp

Shaun Borstrock

Shaun Borstrock

Design Ingenuity: Business, innovation and projects at University of Hertfordshire

Mark Bloomfield

Mark Bloomfield

Visiting Professor of Design, Innovation and Technology in the School of Creative Arts at the University of Hertfordshire

Caroline Wanga

Caroline Wanga

Chief Diversity and Inclusion Officer and Vice President Human Resources, Target Corporation

Todd Waterbury

Todd Waterbury

Chief Creative Officer, Target Corporation

Vivianne Castillo

Vivianne Castillo

Humanity & Diversity in Tech Advocate-Warrior and Sr Design Researcher + Innovation Consultant, Salesforce

Sheila Kennedy

Sheila Kennedy

Principal, Kennedy & Violich Architecture, Ltd. + Professor in Practice, MIT Architecture

Cindy Chastain

Cindy Chastain

SVP, Global Customer Experience & Design, Mastercard

Sarah Williams

Sarah Williams

Director, Civic Data Design Lab at MIT

Roman Mars

Roman Mars

Host, 99% Invisible

Ashleigh Axios

Ashleigh Axios

Creative Director, Obama White House and Executive Board Member, AIGA

George Gendron

George Gendron

Writer-in-Residence, MIT Integrated Design and Management, Co-founder and Creative Director, The Solo Project

Dana Arnett

Dana Arnett

Vice Chairman and Founding Partner, VSA

David Sun Kong

David Sun Kong

Director, Community Biotechnology Initiative at MIT Media Lab

Lisa Strausfeld

Lisa Strausfeld

Information architect, data visualization entrepreneur + Principal, Informationart

Sara Hendren

Sara Hendren

Artist, design researcher, writer, and professor, Olin College of Engineering

Ellen McGirt

Ellen McGirt

Senior Editor, Fortune

Forest Young

Forest Young

Global Principal, Wolff Olins

Skylar Tibbits

Skylar Tibbits

Founder, Self-Assembly Lab at MIT + Assistant Professor of Design Research, Department of Architecture.

Paula Scher

Paula Scher

Partner, Pentagram

Jarrett Fuller

Jarrett Fuller

Founder, twenty-six and Host, Scratching the Surface

Lee Moreau

Lee Moreau

VP Design, EPAM Continuum

Jessica Helfand

Jessica Helfand

Co-Founder, Design Observer

Michael Bierut

Michael Bierut

Partner, Pentagram, Co-Founder, Design Observer

Symposia

Attendees will choose from one of four symposia, each examining design, technology and culture through a humanist lens.

Equity

How does design reinforce cultural inclusivity, fairness, justice and access for all?

Sponsored by Target

MODERATOR
Todd Waterbury, Target

PANELISTS
Melina Isabel López, Praxis Labs
Georgia Messenger, Trill
Dr. Camille Verovic + Josef Volcic, Girl + Hair

Engineering

How do the things we produce help to define and reinforce humane practices, leading to more thoughtful solutions for the people we serve?

Sponsored by IBM

MODERATOR
Theresa Yoo, IBM

PANELISTS
Kevin Bethune, dreams • design + life
Mark Podlaseck, IBM Research
Sarah Williams, Civic Data Design Lab at MIT
Bob Wisnieff, IBM Research

Enterprise

What is the role of design in the enterprise and how does that change the role of the designer?

Sponsored by Mastercard

MODERATOR
Ellen McGirt, Fortune

PANELISTS
Gretchen Anderson, Primary Angle
Dana Arnett, VSA
Cindy Chastain, Mastercard
Theresa Fitzgerald, Sesame Workshop
Gene Lee, MailChimp

Ethics

How do we identify and inculcate a sense of ethical culture in our studios, with our clients, consumers, and colleagues all over the world?

Sponsored by Salesforce

MODERATOR
Sara Frisk, Salesforce

PANELISTS
Shaun Borstock + Mark Bloomfield, Modeclix
Liz Danzico, NPR, SVA
Jessica Helfand, Design Observer
Deanna Murshed, Salesforce
Denis Weil, Institute of Design, IIT

Schedule

Saturday, September 14

8:00 am
Registration opens, light breakfast

9:15 am
Welcome remarks

9:30 to 11:00 am
Design as a Humanist Discipline


Polynya — the Design of Hope
Forest Young, Global Principal, Wolff Olins

The Siren Call of Self-Neglect
Vivianne Castillo, Senior Design Researcher + Innovation Consultant, Salesforce

James Rhee, Chairman and CEO, Ashley Stewart, Founder, FirePine Group
in conversation with
Ellen McGirt, Senior Editor, Fortune

11:00 to 11:30 am
BREAK
Refreshments available

11:30 to 1:00 pm
Design as a Transformative Discipline


What Can A Body Do? How We Meet the Built World
Sara Hendren, Artist, design researcher, writer, and professor, Olin College of Engineering

Lisa Strausfeld, Information architect, data visualization entrepreneur + Principal, Informationart
in conversation with
Ashleigh Axios, Executive Board Member, AIGA

Cindy Chastain, SVP, Global Customer Experience & Design, Mastercard
in conversation with
Dana Arnett, Vice Chairman and Founding Partner, VSA

1:00pm to 3:30pm
LUNCH + SYMPOSIUM
Click here to see the symposium offerings.

3:30 to 5:30 pm
Design as a Cultural Discipline


I Have Seen The Future
Hugh Weber, Creative Counsel

Programming Materials
Skylar Tibbits, Founder, Self-Assembly Lab at MIT

Our Plant Futures
Sheila Kennedy, Principal, Kennedy & Violich Architecture, Ltd. + Professor in Practice, MIT Architecture

25 Years at the Public
Paula Scher, Partner, Pentagram

Closing remarks

6:00 to 8:00 pm
Opening Night Reception
MIT Museum
Sponsored by MullenLowe

Sunday, September 15

8:00 am
Registration opens

8:30 to 9:45am
Breakfast Talks + Roundtables

AIGA Boston
Join AIGA Boston for a conversation about socially responsible design. We are bringing together a group of design leaders who are active in the field of design for social impact to share their experiences and perspectives in a discussion of how we design with equity and social responsibilities in mind.

Design For America
Meet Design for America and hear from current DFA students as they share select case studies and personal experiences from their participation in social impact design projects that address business and user needs. DFA is a national network of college students and innovators using design for social impact. Now on 38 campuses and engaging 1,200 students and 2,350 alumni, DFA is a 2018 winner of a Cooper Hewitt National Design Award recognized for its ability to educate optimistic designers at a global scale.

Roundtables
Dana Arnett, Ashleigh Axios, Michael Bierut, Jessica Helfand, Lee Moreau, Paula Scher, Hugh Weber, and Forest Young to host.

10:00 – 12:30 pm
Design as an Ethical Discipline


George Gendron, Writer-in-Residence, MIT Integrated Design and Management, Co-founder and Creative Director, The Solo Project

Where Together Takes Us
Caroline Wanga, Chief Diversity and Inclusion Officer and Vice President Human Resources, Target
Todd Waterbury, Chief Design Officer, Target

David Sun Kong, Director, Community Biotechnology Initiative at MIT Media Lab

Building More Inclusive Narratives
Daniella Zalcman, Documenatry photographer

Titus Kaphar, Artist + President/Founder of NXTHVN
Nico Wheadon, Executive Director, NXTHVN
in coversation with
Roman Mars, Host, 99% Invisible

Closing + Thanks
Michael Bierut, Jessica Helfand, + Lee Moreau

Location

The Design of Business | The Business of Design conference will be held at MIT's Samberg Conference Center in Cambridge, Massachusetts

Samberg Conference Center
MIT, Chang Building (E52)
50 Memorial Drive
Cambridge, MA

More Information

<a name=" class="op-image" uk-image>