S6E12: Todd Bracher

Todd Bracher is founder and creative director of Todd Bracher Studio.

In designing a task chair for Humanscale, Bracher tried to strip away all the knobs and levers from his

I don’t think it’s important to you to know how to adjust your chair. My job my role is being empathetic to this end user. They need to sit in this chair and work or lean back and take a phone call or wherever they want to do.… It’s my job to remove those barriers and to focus on really what’s meaningful.

Subscribe to The Design of Business | The Business of Design on Apple Podcasts, Spotify or your favorite podcast app.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

A big thanks to our sponsor, Mailchimp.