S1E12: Teddy Goff

Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.

Goff has worked on campaigns that crafted a polished identity — perhaps too polished for some voters this time around:

Go to Trump’s Facebook today. It is bewildering. It’s as if they are deliberately bad — and I think they might be.

Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

A big thanks to our launch sponsor, IBM.

Posted in: Business, Design of Business | Business of Design, Politics

Comments [0]

Michael Bierut studied graphic design at the University of Cincinnati, and has been a partner in the New York office of Pentagram since 1990. Michael is a Senior Critic in Graphic Design at the Yale School of Art.

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

More from Michael Bierut + Jessica Helfand

Episode 127: Fear and Longing
Fiona Apple’s Fetch the Bolt Cutters; Hrishi Hirway and Mike Errico; The Quiz Broadcast; Shakespeare and Co. Project

Episode 126: Screens and Dreams
Take Me to the World: A Sondheim 90th Birthday Celebration; Unorthodox; My Brilliant Friend; The Affair; Anil Dash on the dangers of social media; Anna Wiener on Silicon Valley; quarantine dreams

Episode 125: Zoom Aesthetics
Zoom aesthetics and COVID-19; Kyle Chayka on minimalism; Deborah Berke on shared spaces; Jessica Salfia’s poem “The First Lines of Emails I’ve Received While Quarantining”; Megan O’Grady on artistic recluses

Episode 124: That Thing You Do
Making art and design during the COVID-19 pandemic; Christoph Niemann and Daniella Zalcman; Adam Schlesinger; spec scripts for Larry David

Episode 123: Closing Doors, Opening Doors
Looking at COVID=19: Flattening the curve, Washington Post designers Harry Stevens on visualizing social distancing, Alissa Walker on how dots are people, Stephen Sondheim at 90

Jobs | December 08