
February 19, 2010
Prisoners of Logic
Respect for the value of consistency, it seems to me, is basic tenet for designers. We are after all groomed, from an early age, to view consistency not as the hobgoblin of little minds, but as the ideal to which we aspire, and against which we measure the success of our efforts. Consistency means having a story with a beginning, middle and end. It means that there’s some logic in place to guide the viewer, shepherd the audience, govern the brand. And graphic design is, after all, a logical medium.



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Observed
By Jessica Helfand
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