Michael Bierut + Jessica Helfand | Audio

S3E4: Timothy Geithner

Timothy Geithner chairs the Program on Financial Stability at the Yale School of Management. He was Secretary of the Treasury from 2009 to 2013.

When Geithner worked for the Treasury and the Federal Reserve Bank earlier in his career, he  watched and tried to help other countries as they weathered financial crises. When the 2008 financial crisis hit, the United States had not undergone such panic since the Great Depression, but they happen all the time:

Geithner says that policy ideas or economic strategies are not enough to resolve a crisis, since public confidence is such a factor. Leaders in modern democracies need to help the public understand the choices that they make:

You want to make sure that the people whose job it is to figure out the practical dimensions of what will work, that they are complemented by a bunch of people whose knowledge of the craft of how to communicate and explain is as sophisticated as advanced as the challenge.


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Posted in: Business, Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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