Michael Bierut, Jessica Helfand|Audio
April 18, 2017
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.
What is the title sequence before a movie or a TV show for?
They ease you into the idea that you’re about to watch a movie, to remove you from the world outside and bring you into the world of the film itself. [They can] pump you up into a certain mood that then sustains for the rest of the film. They can give you clues about what the movie might be or when it might take place, if the typography or the imagery you see in the title sequence is of a certain period, it can give you the idea that maybe the movie takes place in that period.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Mastercard.
Observed
View all
Observed
Share on Social
By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
Related Posts
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio
In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing
Design of Business | Business of Design
Ellen McGirt|Audio
S11E10: Activism in AI with Google’s Ovetta Sampson
She the People
Aimee Allison|Audio
But Joy Cometh ft. L’Oreal Thompson Payton, Maya Wiley, & the DNC
Recent Posts
Ellen McGirt|Design and Climate Change
What will we do when all the levees break? The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman How to pitch Design Observer In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancingRelated Posts
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio
In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing
Design of Business | Business of Design
Ellen McGirt|Audio
S11E10: Activism in AI with Google’s Ovetta Sampson
She the People
Aimee Allison|Audio