Michael Bierut + Jessica Helfand | Audio

S2E8: Teddy Blanks

Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.

What is the title sequence before a movie or a TV show for?
They ease you into the idea that you’re about to watch a movie, to remove you from the world outside and bring you into the world of the film itself. [They can] pump you up into a certain mood that then sustains for the rest of the film. They can give you clues about what the movie might be or when it might take place, if the typography or the imagery you see in the title sequence is of a certain period, it can give you the idea that maybe the movie takes place in that period.

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Posted in: Design of Business | Business of Design, Media

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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