Michael Bierut | Audio

S6E12: Todd Bracher

Todd Bracher is founder and creative director of Todd Bracher Studio.

In designing a task chair for Humanscale, Bracher tried to strip away all the knobs and levers from his
I don't think it's important to you to know how to adjust your chair. My job my role is being empathetic to this end user. They need to sit in this chair and work or lean back and take a phone call or wherever they want to do.… It's my job to remove those barriers and to focus on really what's meaningful.

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Posted in: Design of Business | Business of Design, Product Design

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